Finally... A Faster, Better, and Cheaper Way to...



We don’t just optimize your PPC campaigns; we build high-converting landing pages to optimize your conversion rate and skyrocket profits from your PPC advertising. 

Pay-Per-Click (PPC) advertising is the fastest way to generate leads and sales for your business. It allows you to target ‘wallet out’ ready-to-buy customers that are in hunt mode for your product or service. If you aren’t investing in Google AdWords or other PPC platforms, you are missing out on sales – and giving market share to your competitors.

What is Google AdWords?

Before we jump into how we’re going to help grow your business with Google Adwords or manage an Adwords campaign, let’s talk about what, exactly, Google Adwords (or, as some people call it, Ad Words Google) is.

Google Adwords is a pay-per-click (PPC) ad platform—which means that you put up an ad on Google and then you pay a fee to Google every time a user clicks on your ad.

Now, if you’re wondering “how does adwords work?,” there are two main components to Google adwords: the Google Search Network and Google Display Ads. Each allows you to create a Google ad targeted to your specific audience—but the way Google shows those ads and drives clicks is completely different.

With the Google Search Network, you create a text-based ad that will show up on the SERPs when users search for a specific keyword. So, for example, let’s say you own a graphic design business in Mwanza and you want to create an ad on Google to engage new customers. You would create a text ad for your business and then bid on graphic design-related keywords (like “graphic designer in Mwanza” or “Mwanza logo design”). Then, when people searched those keywords, they’d see your ad—and, if they clicked on it, you’d pay Google for the lead.

The Google Display Network is a completely different ballgame. While Google Search Network shows text-based ads directly to users in the Google platform, the Google Display Network allows you to place banner ads (also known as display ads) on websites you think your ideal customer would visit (so, for example, if you own a construction company that specializes in building new homes in Dar es Salaam, you might place banner ads on local real estate websites).

Google Search Network and Google Display Network are both effective—but in different ways and for different reasons. If you can choose good adwords, Google Search Network is an incredible way to get your company in front of customers when they’re in dire need of your products or services. If you want to convert your website visitors, running a retargeting Adwords campaign on the Google Display Network can be a slam dunk. The best strategy is going to depend on what end result you’re going for—and where you’re targeting potential customers in the buying cycle.

Why should you use Google Ad Words?

Now, the bigger question—why should you use Google AdWords?

AdWords is faster than traditional SEO. Traditional search engine optimisation requires a significantly higher time investment than SEO Adwords (or, in other words, ads on the Google Search Network). If you need results—and you need them fast—taking the PPC route will get you there much faster.

Google Adwords Marketing puts you in front of the right people at the right time. Part of being successful with any marketing campaign is connecting with the right audience at the right time—and Google Adwords is one of the most efficient ways to do that. With ads on the Google Search Network, you can serve targeted ad messaging to people who are actively searching for your products or services—and with the Google Display Network, you can continue retargeting people if they visit your website but don’t make a purchase. These two platforms offer opportunities to connect with your ideal customer at the right time in the buying cycle—which can seriously increase your conversions.

Marketing with Adwords allows you to set your own budget. You get to set your own budget with Google Adwords—and the more relevant you make your ads, the lower your CPC will be (and the further you’ll be able to stretch that budget).

I’ll explain how do we do it to scale your business, but first you must fully understand that this is….


We're going to UNLOCK hidden pockets of profit from your PPC campaigns and make it widely profitable


Do you find yourself saying-” AdWords is too competitive” or “AdWords is too expensive?” or worse “I tried Google AdWords and it doesn’t work for my business?”

It is this type of thinking that is going to leave your business stuck in growth limbo while your competitors continue to take market share… eating all the low lying fruit of your market.

AdWords is simply part of the puzzle, and when you shift your mindset, upgrade your learning curve and use some of the tools we will share with you here, it is going to help your business to skyrocket in growth and in profits…on one of the most powerful marketing platforms ever

Our best PPC campaigns will have your competitors dumb founded as to how you can continue to be so aggressive when their profits are shrinking!

Pay per click marketing is one of the most effective and affordable ways to find new customers and increase your sales, but many businesses struggle with managing costs and the competition.

PPC campaigns can be notoriously expensive, competitive and extremely time consuming. In fact, we have seen many businesses spend tens of thousands of dollars on PPC campaigns, only to receive very little in return.

If this sounds familiar, or if you are struggling to get the most out of your PPC campaigns, then you have come to the right place.

You are going to learn not only some of the best and most effective PPC hacks, but you are also going to learn some of the top trade secrets that most PPC Marketing Companies don’t want you to know.

Through following the 12 secrets outlined in this free guide, you will have access to some of the most lucrative money saving PPC tips in the digital marketing world, allowing you to cut spending and increase your ROI by an incredible 200 percent.

This free report is only available for a limited time and is guaranteed to turn all of your PPC campaigns into huge money making ventures.


Optimize for conversion not clicks

As a leading SEM Company we have learned a few things along the way from working with some of the fastest growing companies in Tanzania. We have also collected some grow sales tips which are guaranteed to double, if not triple your sales in just 90 days or less.

SEM Management no longer needs to be complicated, expensive or time consuming, and by working with us, you will begin to see what you have been missing all along.

How are we different? We don’t just optimise your PPC campaigns for clicks, we also optimise your website conversion rate to ensure we’re converting as many browsers into buyer as possible – squeezing every last drop of value from your campaign, to make PPC profitable for your business.


Getting PPC to be profitable can be hard work if you don’t have the know-how or experience. If you have set up your campaign yourself, to dip your toe in the water and give Google AdWords a go, it’s likely you are bidding on irrelevant and costly keywords – that are simply burning your budget quicker than a crop fire!

Or, if you have a PPC agency running it for you – it’s likely they are simply focusing on clicks and traffic, however you can’t take those to the bank. Where we’re different is we focus on conversions and revenue.

Our strategy is to create you a standalone, high-converting landing page to send your PPC traffic to. Using direct-response copywriting and design to ensure this hard working landing page is generating you as many leads and sales as possible.

Need Help with your Google AdWords Advertising?

Get in touch with Braiweb today

As mentioned, this report is just a brief response to the question “how does Google Adwords work?” And while the report definitely goes into the ins and outs of SEO google adwords and Google Adwords search, you still may feel like you need a little extra Adwords help. And if you do, Braiweb has got you covered.

As a Google Adwords partner and part of the Google Partners Network, Braiweb is one of the most successful Adwords companies in Tanzania. We focus on providing the highest level of Adwords help—and Adwords conversions—for our clients.

When you partner with Braiweb, you have the opportunity to leverage decades of PPC experience in advertising Adwords to drive real results for your business. Our adwords services include:

  • Keyword research
  • Competitor research
  • Ad development
  • Ad optimisation
  • Local search optimisation
  • Dedicated ad campaign manager
  • Monthly adwords reports

At Braiweb, we’re focused on driving conversions through Adwords. We want to make sure that every ad campaign you manage through the Adwords platform not only drives sales, leads, and traffic to your website, but does so in a way that stretches your budget and gets the maximum result for the least ad spend. We’ll work with you through the entire process, from ideation to implementation—and our team is on hand to answer any questions you may have along the way.

Are you ready to take your Adwords strategy to the next level? Are you ready to harness the power of the Google Search Network and the Google Display Network to take your business to the next level? Are you ready to establish yourself and your business as the gold standard of how PPC can succeed within your industry? If so, get in touch with Braiweb to schedule your free Google Adwords PPC consultation today.

Scroll to Top